The J Curve Episode with Cassio Bobsin, Founder and CEO at Zenvia: Five Big Ideas

Cassio Bobsin is an Endeavor entrepreneur and the founder and CEO at Zenvia. Zenvia is LatAm’s leading customer experience communications platform and the first Latam-based SaaS company to IPO on Nasdaq. Cassio is also the founder of WOW Accelerator, the largest independent startup accelerator in Brazil.

In case you wonder about how big the customer experience management software market is, it’s VERY BIG:

1. Globally, it was valued at $14.95b in 2022 and is projected to grow from $11.43b in 2023 to $48.56b by 2032 with 15.6%+ CAGR 🤯 

2. Brazil is the largest Customer Experience Management (CXM) market in Latin America. ~80% of Brazilians claim that CX is more important today than it was in 2019. ~90% of 🇧🇷 companies are giving more importance to the CX. The value, by itself, is well above the global average, of 63% ☄️

Here are 5 big ideas from our conversation with Cassio 🧐💡👇🏻:

1. Efficiency is the key to building a successful organization

   Long term winners are the companies that balance growth-focused mentality with the one rooted in operational efficiency

2. Every company is a tech company

   Today, no company can make, deliver or market its product efficiently without technology. Soaring private market valuations for buzzy Silicon Valley startups make no sense anymore

3. To stay relevant from zero to post-IPO founders need to learn how to scale their leadership skills and delegate

   That means constantly stretching yourself, maintaining mental flexibility as well as surrounding yourself with people better than you in mission critical tasks

4. To build the culture of trust, founder have to align goals with employees but then encourage autonomy, and monitor progress

   Let employees come up with their own plan and timeline for the project that includes check-in points, so they’ll have ownership over the project. Establish clear processes required to effectively detect and analyze failures

5. To foster innovations in public companies, founders have to combine stable long-term vision with customer-centric product strategy

   To grow and succeed, established companies need to strike a balance between maintaining a strong core business while adapting to ever-changing environment of customer needs

Cassio’s book recommendation is The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

You can watch the interview on YouTube here.

Listen to the episode on Spotify and Apple Podcasts.

Thanks for reading,

Olga